THE FASHION EXPERIENCE

We launched Nykaa Fashion in 2018, as a curated and managed marketplace with an endeavor to inspire consumers to make fashion and lifestyle choices that best suit them. We have a wide assortment of offerings, across price points, to cater to women, men and children of diverse demographics. Presently, Nykaa Fashion houses 1,500+ brands and over 1.8 million products across five consumer segments: women, men, kids, tech and home. Within these consumer segments, we merchandise across several categories including western wear, Indian wear, lingerie, footwear, bags, jewelry, accessories, athleisure,

author name

THE FASHION EXPERIENCE

We launched Nykaa Fashion in 2018, as a curated and managed marketplace with an endeavor to inspire consumers to make fashion and lifestyle choices that best suit them. We have a wide assortment of offerings, across price points, to cater to women, men and children of diverse demographics. Presently, Nykaa Fashion houses 1,500+ brands and over 1.8 million products across five consumer segments: women, men, kids, tech and home. Within these consumer segments, we merchandise across several categories including western wear, Indian wear, lingerie, footwear, bags, jewelry, accessories, athleisure,

I think women today are ready to be inspired and shop in a way that trulyinspires them. It’s less about discounts and more about trend and quality.
This is mirrored in our mission statement -

Inspiring Indians, both men and women to make fashion & lifestyle choices that best suit them.

– Adwaita Nayar, CEO

WHAT SETS US APART

While we offer a wide range of products, we place strong emphasis on curation. We identify fashion-forward brands, vetting for style and quality, and further select styles within these brands to offer. We also place importance on selling full-price products, reducing reliance on discounting, and selling the latest season’s designs. In addition, we use digital content, personalized mobile application experiences and proprietary recommendation algorithms, to build differentiated style-driven, discovery-led experiences for consumers.

Our Promise

FIND YOUR MOMENT

You know that moment when you land the perfect pair of jeans? What aboutthat moment when you find a dress that hugs you in all the right places?Or that moment when you discover shoes that go with just abouteverything in your closet?

Get in touch

THE FACES BEHIND FASHION

The Nykaa Fashion family has members from 30 Indian cities and there arethree things that each of them have in common.

Passion:

They bring an extraordinary amount of it to the table

Hustle:

They have an inextinguishable hunger to take on new challenges

Heart:

They do it all while treating each other with the utmost amount ofkindness and respect

A phrase that we use frequently around the office is Be Bold But BeGood. Take on new challenges, be audacious in your thinking but alwaysremember to be thoughtful, honest, kind and humble.

– Adwaita Nayar, CEO

Work With Us

OUR FASHION CATEGORIES

We merchandise across several categories including western wear, Indian wear, lingerie, footwear, bags, jewelry, accessories, athleisure, tech, home décor, bath, bed and kitchen

TOP BRANDS